Brenda Holley here, your go-to social media manager from Eye Appeal Design. Having been in the dynamic world of social media management Since 2005, I’ve seen it all – from the rise and fall of platforms to the ever-changing trends that keep us on our toes.
Now, let’s take a little trip down memory lane, back to the days when “Tom” was everyone’s first friend, and the background music on your profile was the ultimate personal statement – yes, I’m talking about MySpace! It may seem like a hilarious blast from the past now, but believe it or not, I cut my teeth managing multiple MySpace accounts.
MySpace, with its customizable profiles and band pages, was a game-changer for its time. Myspace was how I built my roller derby league South Side Roller Derby. It was the first platform where I truly understood the power of social media – the ability to connect with people locally, share ideas, and build online communities. It was a brave new world, and I was thrilled to be part of it.
Then, along came Facebook, taking over not just our screens but our world. With its user-friendly interface and focus on real-life connections, Facebook rapidly outpaced MySpace and became the new king of social media. It was a clear sign of the times – adapt or become obsolete. And so, I adapted, learning the ins and outs of Facebook marketing to ensure my clients stayed ahead of the curve.
Fast forward to today, and social media has evolved into an intricate landscape of numerous platforms, each with its unique features and audience. From the visually appealing Instagram to the fast-paced world of Twitter, and the professional network of LinkedIn, there’s a platform for every brand and message.
As a social media manager, my role has also evolved. It’s no longer just about posting updates. Today, I wear multiple hats – content creator, community builder, trend forecaster, data analyst, and customer service agent, to name a few. It’s a challenging yet rewarding role that keeps me on my toes, constantly learning and adapting.
As we continue to navigate the digital age, the role of a social media manager becomes increasingly essential. A social media manager is your guide and navigator in the ever-evolving world of social media. They are the ones who control the helm of your online presence, steering your brand towards success.
So, what exactly does a social media manager do?
- Content Creation: A social media manager crafts engaging content tailored to your brand’s voice and target audience. This includes everything from posts and images to videos and stories. They ensure your content is not only engaging but also consistent across all platforms.
- Strategy Development: They create and implement a comprehensive social media strategy that aligns with your business goals. This involves identifying the best platforms for your brand, determining the optimal times to post, and deciding what type of content will resonate most with your audience.
- Community Building: Social media managers foster a sense of community among your followers. They engage with your audience through comments, messages, and posts, creating a two-way conversation that makes your followers feel heard and appreciated.
- Monitoring and Analytics: They keep a close eye on key performance indicators (KPIs) to measure the success of your social media efforts. By analyzing data such as engagement rate, reach, and follower growth, they gain insights into what’s working and what needs adjustment.
- Crisis Management: In the event of a social media crisis, your social media manager is the first line of defense. They handle negative comments or reviews professionally and promptly, protecting your brand’s reputation.
- Trend Forecasting: Social media trends can change in the blink of an eye. Your social media manager stays abreast of the latest trends and updates, ensuring your brand remains relevant and ahead of the curve.
Now, what should you expect when hiring a social media manager?
Firstly, expect a partnership. Your social media manager will take the time to understand your brand, goals, and audience. They’ll work closely with you to develop a strategy that aligns with your vision.
Secondly, expect professionalism and transparency. A good social media manager will provide regular updates and reports on your social media performance. They’ll be honest about what’s working and what isn’t, and they’ll always be open to your feedback and ideas.
Lastly, expect growth. While it may not happen overnight, a skilled social media manager will drive engagement, increase your follower count, and boost your online presence. Over time, this can lead to increased brand awareness, customer loyalty, and even sales.
In conclusion, a social media manager is much more than just a “post scheduler”. They are your brand’s voice, community builder, and online protector. By hiring a social media manager, you’re investing in the growth and success of your online presence.
Brenda Holley, Social Media Manager, Eye Appeal Design