Attention, small business owners! Are you looking to amp up your email marketing game? 
I have got some valuable tips to help you start generating and compiling an opt-in email list. And here’s a bonus: you might already have a treasure trove of emails right under your nose! Let’s dive in.
Look through Your Database:
Take a moment to comb through your existing database. You may be surprised to find that you already have a collection of customer emails tucked away. Check invoices, payment gateways like Square, Clover, Shopify etc. and any other records where customers’ contact information is stored. This can be a goldmine for building your email list!
Don’t Forget Your Existing Customers:
Your current customers are a great source for expanding your email list. They’ve already shown interest in your business and are more likely to engage with your emails. So for the love of God, go get their damn emails! Encourage them to subscribe by offering exclusive discounts, early access to new products, or valuable content tailored to their needs. Don’t miss out on this loyal customer base!
Continue to Build Your List:
While your existing database is a fantastic starting point, it’s important to keep growing your email list. Here are a four strategies to consider:
Offer Lead Magnets: Create enticing lead magnets, such is very email list generating PDF checklists, this PDF, you’re reading right now, took me a mere five minutes to create. You can also get super fancy and do webinars, that provide value to your target audience. In exchange for these valuable resources, ask visitors to sign up for your email list. It’s a win-win!
Optimize Your Website: Make sure your website has prominent and eye-catching subscription forms. Clearly communicate the benefits of subscribing, whether it’s staying updated with industry news, receiving exclusive offers, or accessing premium content.
Leverage Social Media: Use your social media platforms to promote your lead magnets and encourage followers to join your email list. Run contests, offer giveaways, or share sneak peeks of upcoming content to entice them to subscribe.
Collaborate with Others: Partner with influencers or complementary businesses in your industry to expand your reach. Cross-promote each other’s email lists and offer joint giveaways or exclusive collaborations that will attract new subscribers.
Remember, building an email list takes time and effort, but it’s a powerful tool for nurturing relationships with your audience and driving business growth. Start by exploring your existing database, and then implement strategies to continue growing your list.
If you need any further assistance, feel free to reach out to me and Happy email list building! 
Brenda Holley