Attention fellow small local business owners! Let’s have a little chat about the absolute importance of collecting those precious emails and giving your email marketing campaigns some love. It’s absolutely crucial to fuse your email marketing strategy with your search engine optimization, Google Ads, and Facebook Ads campaigns for some jaw-dropping results.
So, let me break it down for you with 10 undeniable reasons why you could be missing out BIG TIME by neglecting email marketing:
And I get it, email marketing is a long game, you’re not going to have sales and money in the bank. Immediately, people can sit in your email list for six months up to two years before they pull their thumb out of their butt to purchase from you, but they still don’t ever underestimate someone allowing you to continue to email them over and over and over again over months and years, they are listening, they can be a referral, they can be a word of mouth, and one day they can actually be money in your bank, so if you’re in business for the long game, email this building is absolutely crucial to being a small business/entrepreneur for the long-haul, this is not a get rich quick, provide a shitty service and get lost, and onto the next fun investment project, this is for people that actually want to build a business, a brand, that helps solve peoples problems!
Building Genuine Relationships:
Snagging those emails opens up a direct line of communication with potential customers, paving the way for trust and loyalty to blossom over time.
Personalization Power:
Dive into the world of email marketing and watch your engagement and conversions skyrocket as you tailor messages that truly speak to each recipient’s preferences and behavior.
Lead Generation Galore:
Brace yourself, because email marketing is a serious lead-generating machine! Capture contact info from those interested prospects who willingly offer up their oh-so-valuable email addresses.
Conversion Magic:
When you start nurturing leads through personalized email campaigns, you’ll guide those potential customers further down the sales funnel, resulting in some seriously impressive conversion rates.
Budget-Friendly Brilliance:
Forget about breaking the bank! Email marketing offers one heck of a return on investment (ROI), making it a cost-effective choice for businesses of any size.
Targeted Awesomeness:
Segment that email list of yours and watch the magic happen! By sending relevant content to specific groups, you’ll ensure your messages resonate with the right audience every single time.
Brand Awareness Boost:
Stay in touch with your email subscribers on the reg and watch as your brand awareness skyrockets. Reinforce that value proposition and leave a lasting impression!
Customer Love:
Shower your existing customers with some serious email campaign TLC. By nurturing those relationships, you’ll encourage repeat purchases and foster customer loyalty that lasts a lifetime.
Measurable Success:
Dive into the world of email marketing platforms and get ready to unleash your inner data geek. Detailed analytics are at your fingertips, allowing you to track open rates, click-through rates, and conversions. It’s time for some data-driven optimization, my friend!
Ownership & Control:
Unlike social media platforms and search engines, your email list is a valuable asset that you own and control. Talk about stability and independence in your marketing efforts – it’s a game-changer!
Remember, it’s all about collecting emails the organic way – no shortcuts here! By consistently growing that email list of yours and implementing rockstar nurturing campaigns, you’ll unlock a goldmine of potential customers and turbocharge your marketing strategy like never before!
All I can say, is collect every damn email you get, please, for the love of God, save it in a spreadsheet, you may not know what the hell to email out, but I promise you, if you ever hire someone like me, I can turn that email list into gold! If you’d like to learn more about how to turn your email list into gold, set up a call with me here!! >> www.EyeAppealDesign.com